26 Aug

Another wonderfully poignant post brought to light for your edification by my friend, Michael.

A Twisted Crown of Thorns ®

Matt Papa has an interesting articleon Contemporary Christian Music (CCM). It begins with a a person, a golden target audience prototype…

Meet Becky: She’s a 38 year old soccer-mom with 3 kids.  She drives a mini-van, because if she didn’t, well where would she put all the crayons and goldfish?  She is a loving wife and mother and is actively involved at her church.  She lives in the suburbs but volunteers at the local food pantry.  Becky is pretty awesome.  And one more important detail about Becky…..she listens to christian radio exclusively.  Yep, that’s right.  And you actually already know her.

Becky isn’t one person of course…she is the prototype target audience created by the christian music industry for christian radio.  True story.  She’s been around about 6 or 7 years now.  Christian radio demographic research discovered that “Becky” is the one who is listening, so “Becky” is the…

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Posted by on August 26, 2012 in Uncategorized


4 responses to “

  1. Jesus Wins

    August 28, 2012 at 3:47 am

    Read the article. insightful and powerful. Everyone ought to read it especially the earticklers in our pulpits and the sheeple in the pews who want their ears tickled.

  2. Simon

    August 28, 2012 at 7:08 am

    Hi JW whats a “sheeple” ? lol… good article though

    • Truthinator

      August 28, 2012 at 7:44 am


      Are you my friend from South Africa? This is a different gravatar if you are. Thanks for commenting.

    • Jesus Wins

      August 29, 2012 at 5:12 am

      A sheeple means people with the characteristics of sheep-feed me! feed me!. Picked it up from a blog.


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