I have noticed that not very many blogs have addressed the topic of Campus Crusade for Christ changing their name to Cru so as not to offend. Why is this? I’m not sure.
Anyhoo, here is my take. Are they bad folks? Probably not. Is it wrong for them to do ministry under a new name? No. Did they fumble the ball when trying to do PR about their name change? ABSOLUTELY.
Here is how I got there. They whole info download about their decision to change their name smelled like low tide at the docks. Their spokesman said they changed their name because Campus and Crusade were causing them problems when trying to minister to people. I have two major problems with this.
1) If Campus and Crusade were the offenders, then why did they leave out Christ? (cue the crickets) There is no answer other than maybe they simply forgot to include Christ when they coined a new name. Probably not that one. So was it really Christ that was the offender and they were too lily-livered to admit it? This is what I fear is the correct answer. I hope I am wrong.
2) When choosing a new name sans Campus and Crusade (and Christ for that matter), why on earth would they choose Cru? This makes no sense whatsoever. Cru is simply short for crusade… Duh!
There are several possibilities as to why things happened the way they did. The one I fear is their leadership may have been taught and/or influenced by the pragmatic seeker friendly and Emergent under tow that has captivated the apostate church.
Many, many folks have been influenced by the potentates of pragmatism. You will catch more flies with honey than vinegar is the common thought. Hogwash! You are not catching anything. If people are being caught so to speak for God’s kingdom, He is doing it. Your pragmatic showmanship and Drucker-styled leadership isn’t doing a thing but deceiving you if you are on the pragmatic bus.
How on earth or in Heaven can you better represent Christ without His name than with it? SOMEONE PLEASE ANSWER THIS QUESTION FOR ME.
And when you answer, please quote God and not Rick Warren, Robert Schuler, or Brian McLaren… I’ll be waiting.